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Almost every sex expert that I’ve ever interviewed has stressed the benefits of using lubricant. And yet, with an all-too-familiar stigma that using lube means there’s something wrong, many women (myself included) have felt some shame around needing or wanting it.

But the truth is research shows a lot of factors contribute to vaginal dryness (hormonal changes, dehydration, and stress1, to name a few)—and I’m here to tell you lube makes sex way better, whether you think you need it or not. 

Benefits of using lubricant

Dryness, pain, and discomfort during sex is more common than you might think. One study showed about 30% of women feel pain during sex—yet the desire to use lubricant is often equated to not being turned on enough. 

“How wet you are is not a measure of your arousal, contrary to popular belief,” Natassia Miller, sexologist and founder of Wonderlust, corrects the popular belief. “When this happens, it’s called arousal non-concordance—and it’s very common.” 

Miller adds, “Lube not only reduces friction and pain, it increases pleasure. When women use lube in any sexual activity, they are significantly more likely to orgasm! It’s a great way to heighten sensation and spice things up.”

Research backs this too, with studies showing the use of lubricant can improve your sexual well-being2 and make sex more pleasurable. Learn from experts about how to get started using lube here.

The TL;DR? If you struggle to have orgasms, you need to try this lube.

Why I love this oil

I first received a bottle of Woo More Play’s natural lube at an event back in February. It fell into my lap (pun intended) right around the time I started sleeping with someone new, after a bit of a sexual hiatus. 

The timing was kismet, really. Despite being turned on, I had noticed things felt slightly dryer than usual—nothing I felt warranted any worry, but enough to hinder my pleasure and keep me annoyingly distracted during sex. 

I quickly learned there’s a lot to love about this oil.

The ingredients

As with any new product, I immediately scanned the ingredients, seeing organic coconut oil, organic beeswax, water, and jojoba oil among the most prominent. Impressed and intrigued, I took it straight over to my boyfriend’s place.

The consistency

The lube’s consistency was as impressive as its ingredients. A far cry from the drugstore versions I’d tried years ago (packed with parabens, petroleum, silicone, and other questionable additives), this natural alternative is silky smooth and lightweight, without any stickiness.

The smell

Oh, and it smells like a vanilla cupcake—but not in an artificial, overpowering, or nauseating way. Instead, the oil’s subtle sweet scent, derived from vanilla essence, literally makes me want to eat it (which, technically, I could). 

A little goes a long way

It’s worth noting that the oil does come out quickly, so be careful not to waste any when you squeeze it into your palm. To put the Coconut Love Oil to the test, I started with just a nickel-sized drop. 

Turns out, that’s really all you need to get things going. That extra bit of moisture makes a huge difference in how pleasurable sex feels from the start, and I rarely need to reapply. Ergo, you’ll get a lot of sex out of this $22 tube.

It enhances pleasure

Once I experienced what a high-quality lube did for my pleasure during sex, I knew I couldn’t go back to life without it (or worse, a lesser version). 

The Coconut Love Oil eliminates distractions of pain, discomfort, or dryness—and this sheer ability to stay in the moment during sex has helped me orgasm more frequently. (Which is good for your health.)

What more can you ask for, right?

It’s multipurpose

Of course, it’s not all about partnered sex. I’m a huge proponent of self pleasure, whether you’re in a relationship or not. When I opt for solo sex, I love pairing this oil with my favorite vibrator (I’m looking at you, Maude). 

Plus, it double as a massage oil.

There’s no messy aftermath

Cleanup is a breeze, too. Unlike with other lubricants, I don’t feel the need to quickly wipe it all off immediately after. 

There’s no unpleasant residue left behind and the lube mostly soaks in. I love knowing the organic coconut oil is moisturizing3 and beneficial to my skin, too. 

One word of warning: This oil should not be used with latex condoms.

The takeaway

If you’re looking for a way to reduce discomfort and increase pleasure during sex, or simply want to kick things off while your body catches up with your mind, I highly recommend Woo More Play’s Coconut Love Oil. The texture is velvety smooth and the natural and organic ingredients are top-notch. Trust me, you won’t regret signing up for a subscription (& you’ll save 20%).