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February 21, 2023

mbg Beauty Director

By Alexandra Engler

mbg Beauty Director

Alexandra Engler is the beauty director at mindbodygreen and host of the beauty podcast Clean Beauty School. Previously, she’s held beauty roles at Harper’s Bazaar, Marie Claire, SELF, and Cosmopolitan; her byline has appeared in Esquire, Sports Illustrated, and Allure.com.

Image by mbg Creative / courtesy of source

February 21, 2023

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Beauty routines are never truly stagnant—practices evolve and change like we do. In As of Late, we chat with influential folks about their current products and rituals. Here, we get a snapshot of what they’re doing right now: the sacrosanct formulas they use until the last drop, the fresh launches they’ve got their eyes on, and of course, the why behind it all. 

While clean, natural beauty no longer falls in the “niche” category of the beauty industry—the majority of the offerings still skew on the higher end of the price spectrum. Not only that, but products are still not as widely available as their mass counterparts and often requires a visit to a speciality e-retailer.

So even if the ideology is fairly mainstream, finding clean, hiqh-quality products at affordable price points that cater to lots of needs and ages can still be a challenge. That’s part of the mission behind hair and body care brand Odele, says founder Lindsay Holden, a mom-of-three based in Minneapolis, Minnesota. As a former senior buyer for Target, she had a pretty good read on what folks wanted out of their beauty routines.

Here, what she’s using in her own routine, as well as her family’s. 

“No matter what, no matter the season, sunscreen is always, always on my face. I use a bunch, but the one that I keep coming back to is the Supergoop Play Everyday SPF 50. And I’ve got that 18 FL OZ Pump size by every door in our home, especially in summer. Especially with three kids, I love it for being clean, fast, absorbing, high SPF, addresses both UVA and UVB rays, smells amazing, and is non-greasy. And honestly, the only one that doesn’t sting my eyes! 

“A pain point for many moms is like finding a sunscreen that works for the whole family. We’ve tried everything, and the pump function makes it so it’s one-and-done. Then the slip is so easy and absorbs easily, so it’s a very quick application—because kids do protest. 

“And my mom, at an early age, taught me to always wear your SPF as a preventative measure. It’s really going back to the basics: Like, what can you not reverse? The damage from the sun, so let’s prevent it from happening in the first place.”

“At first I thought, Oh my gosh, that’s a ridiculous price for a pillowcase. You know, versus just the cotton ones that come in your sheet set. But I honestly sleep so much better with silk pillowcases. Plus it reduces friction; it’s good for your hair and skin. I just love it.

“I noticed a difference when I wasn’t using it—when my sheets were in rotation, and I was just using normal ones again. So I doubled down this season, so I can always have one. You spend a lot of time sleeping, so it’s always good to invest in a good experience there as well.”

“This oil has been in the works for a few years and I am so excited that we’re finally bringing it to market. It’s this nourishing, hydrating oil that’s not too non-greasy. It’s also super concentrated: For someone like me who has finer hair, it can be equally as effective as someone who has super thirsty hair, who just drinks up product.

“It’s packed with baobab, argan, and camellia oils. It’s adding shine, protects from breakage, and seals split ends. It was really tricky getting that rich delivery of moisture, while remaining non-greasy to allow you to wear it during the day as well. It really just brings back that touchable softness. It’s sharable, too! It’s great on facial hair.”

“I’m a devout Shipt Delivery. It buys me that additional time, because I don’t have to go to the grocery store, pick up the pet food, and run those errands. It just keep the necessities in stock. I’m on like a first name basis with a handful of people who deliver to my house.

“It is just such a luxury to be able to make a list, and have it checked off without having to spend the time to pick it all up. And I love what that buys me in terms of the time that I can now use to work, hang out with the kids, or exercise.”