Jamie Schneider

mbg Beauty & Wellness Editor

By Jamie Schneider

mbg Beauty & Wellness Editor

Jamie Schneider is the Beauty & Wellness Editor at mindbodygreen, covering beauty and wellness. She has a B.A. in Organizational Studies and English from the University of Michigan, and her work has appeared in Coveteur, The Chill Times, and Wyld Skincare.

Woman brushing Hair

Image by ohlamour studio / Stocksy

January 5, 2023

Our editors have independently chosen the products listed on this page. If you purchase something mentioned in this article, we may

earn a small commission.

Every beauty professional has their nonnegotiable steps. In our series, Like a Pro, we tap experts for the top three techniques they absolutely swear by. Here, you’ll hear from a variety of industry insiders on the fail-safe tricks they always keep in their back pockets. We’re all about simplifying your beauty regimen wherever you can, and sometimes the best routines are as easy as 1, 2, 3.


This ad is displayed using third party content and we do not control its accessibility features.

While the big, fluffy, ’90s blowout isn’t going anywhere, we predict 2023 will be the year of “effortless” aesthetics—meaning lived-in color, beautifully tousled textures, and timeless, low-maintenance cuts. All of these fall under Frédéric Fekkai’s approach to cutting and styling (French effortless-chic is his MO); if you’d like to guarantee an elegant, bouncy look this year, Fekkai is your guy. 

That said, we thought there was no better time to tap the Paris-trained icon and founder and CEO of FEKKAI Brands for his top three hair care tips—or, rather, the top three blunders that make him absolutely cringe. Below, find the most common mistakes Fekkai sees all the time and how to remedy each situation: 


Choosing the “wrong” hair color.

OK, before we dive in, you should know that there is no “right” or “wrong” color to dye your hair. Please, feel free to opt for a fantasy hue, bold money piece, or really whatever pigment you fancy! But if you’re wondering which color naturally suits you best, Fekkai urges you to take a look at your undertones. For example, if you have an olive or warm undertone and decide to dye it a light, ashy shade of blond, “it can age your look and appear unnatural,” he says. “You always want to choose a shade that enhances your skin tone and works with your natural hair color.” 

If you do wind up with a botched dye job (it happens!), he suggests adding in some darker-toned highlights closer to your natural color; this will contrast the hair and soften up the look, he notes.


This ad is displayed using third party content and we do not control its accessibility features.

We’ve said it before, and we’ll say it again: If you want healthy, long hair, you have to clean and stimulate the scalp. “Hair growth starts with a healthy scalp,” Fekkai reminds us, which is why he recommends using a scalp detox twice a week to remove buildup, encourage circulation, and stimulate the hair follicles.

Of course, he recommends the FEKKAI Apple Cider Detox Scrub. “In addition to the clarifying benefits of apple cider vinegar, it also has extra-gentle rice exfoliant extracts to remove physical buildup while stimulating the scalp,” he shares. If you have a scalp massager, feel free to use that tool to work in the product: “It will also help activate the cells of hair follicles, providing deeper nourishment resulting in shine, strength, and natural growth for the hair,” he adds. 

Avoid washing your hair with scalding water, he continues, since hot water has the ability to strip your scalp (and hair) of natural oils and precious moisture. In fact, if you want to go the extra mile, you can even finish your shower with a cold water rinse: “It will help make your hair shinier, bouncier, and healthier because it helps close the cuticles after the wash,” he notes. 


Using too much hairspray. 

Picture this all-too-familiar scenario: You finish off your style with a spritz of hairspray for extra hold, and you wind up with crunchy, stiff strands. “If hairspray is part of your daily styling routine, apply it by spraying it on a brush or comb,” Fekkai shares. “Then brush your hair throughout; this will make it feel less stiff but keep it in place and tame any flyaways.” 

See, applying too much product often leads to the aforementioned sticky situation. For many, even a quick shot of hairspray can leave behind a helmet-like shell. That’s why buffering the product with a brush or comb is key—that way, you can apply just a touch of spray and precisely lay down any flyaways. Extra pro tip: You can also use a string of dental floss for an ultra-sleek look. 


This ad is displayed using third party content and we do not control its accessibility features.

The takeaway. 

According to Fekkai, scalp care is king, mind your undertones before choosing a dye, and when it comes to styling products, less is more. Of course, proper hair care is the foundation of a stellar style, so don’t forget to tend to the health of your mane before altering your ‘do—we know Fekkai would wholeheartedly agree.


This ad is displayed using third party content and we do not control its accessibility features.